Limitless was a master plan developer that built cities in developing countries. They needed a brand identity & launch campaign. Working with a partner from TBWA\Chiat Day, we won the global pitch with our 'human thread' campaign & I served as the lead writer on this $64M account for the next 2 years.

limitless brand launch manifesto -- English & Arabic

 
 
 

limitless print

 

limitless trade show email invite 

 

limitless trade show

 Unveiling the manifesto totem, His Highness Sheikh Mohammad bin Rashid al Maktoum, Prime Minister of the UAE, Ruler of Dubai. 

Unveiling the manifesto totem, His Highness Sheikh Mohammad bin Rashid al Maktoum, Prime Minister of the UAE, Ruler of Dubai. 

 
totem english.jpg
 
hostesses +.jpg
Untitled.jpg
totem arabic.jpg
benches.jpg
 

limitless outdoor

color just board.png
arbengmupis.jpg
 

limitless manifesto video